Loyalty Today
MacroSolve Launches ClubInsight, Powered by ReForm XT
By: MacroSolve
March 13
MacroSolve, Inc., (OTCBB: MCVE), announced today the launch of ClubInsight™, the second in a series of industry-specific mobile business apps Powered by ReForm XT™. ClubInsight is a custom branded mobile app for golf and country clubs and other membership and sports associations. The application provides a powerful mobile promotions, marketing and sales tool, offering clubs a custom-branded smartphone app.
Membership retention and promotion are critical to a club's ongoing success and keeping members engaged can be a challenge. ClubInsight enables club managers to offer their members a free, club-branded mobile app for their iPhone or Windows Mobile smartphone to keep them involved, informed and satisfied. ClubInsight will be available on most BlackBerry and Android smartphones in the near future.
This Week in Loyalty
Building Customer Driven Organizations from the Bottom Up
By: Connie Hill, Vera Centra, Inc.
March 08
Company executive leadership needs to wake up and support their customer marketing teams!
It’s no secret to marketers that today’s customers expect more from the companies they interact with. The explosion of social media and rapid growth of new communication channels illustrates how customers expect to be deeply involved in both the company and community dialogue that shapes the products and services they use. They expect their voices to be heard before their dollars are received.
Association News
By: Motorola
March 11
The Enterprise Mobility Solutions business of Motorola, Inc. (NYSE: MOT) today announced the successful completion of Project 25 (P25) interoperability testing using Project 25 Inter-RF Subsystem Interface (P25 ISSI) gateways to communicate between a Motorola ASTRO® 25 system and P25 systems from five other leading mission critical communications manufacturers, including PlantCML-EADS, Etherstack, Harris Corporation, PowerTrunk and Raytheon Company. These six industry leaders demonstrated another new milestone in interoperability with the successful testing of interoperable communications between the Motorola ISSI.1 Network Gateway and ISSI Gateways from the five other manufacturers.
THE PULSE
As the economy rebounds, which factor do you think is the most important driver of employee engagement?
VersaPay Signs Agreement with Major Canadian-based Vacation Package Provider
MasterCard’s Momentum in Emerging Markets Makes (payment) Innovation Move