State of the Industry
Fuel as a Loyalty Currency: Shifting from Supermarket Channel to Convenience Store Channel
By: Nicole Nunn Walker, VP of Marketing, MetroSplash System Group
December 15
When grocery chains such as Kroger, Albertsons and Safeway began placing fuel pumps in their parking lots many fuel and convenience store retailers viewed this as yet another competitive blow to their gasoline profits. C-Store retailers bank on using their fuel offering and competitive gas prices as a way to attract customers and entice them to enter the store and purchase additional convenience items – many priced at a higher margin convenience price...
Voice-of-the-Customer – What Does That Mean for Loyalty and Engagement?
By: Mark Johnson, Loyalty 360
December 09
It has been almost a year since we launched Loyalty 360 – The Loyalty Marketer’s Association. As the interest in what we have created continues to grow, we still see uncertainty about what loyalty is and how to achieve it. The array of questions – in terms of the breadth, depth and the sheer number that we get from our partners and the market in general – continues to increase. What does that tell us?
By: Julie Bohn, First Data and Molly Plozay, First Data & RAZR
December 01
Debit card usage is growing and financial institutions (FI’s) are scrambling to capitalize on this important trend. According to Tower Group, “In less than 15 years, debit card transactions in the United States grew from one percent of noncash transactions to more than 50 percent.” The debit card transaction is a powerful engagement tool and key to deepening the critical DDA account relationship. Debit card transactions represent the ability to infiltrate the consumer’s everyday activities by becoming the primary payment device, while providing a constant reminder to consumers of their value to the financial institution.
The Green Revolution is Coming, but Can It Create Loyalty?
By: Mark Johnson, Loyalty 360
November 24
The green revolution is coming! After attending the 3rd annual “Good and Green” conference in Chicago this past week, it seems to me that it may take a little while longer than some would like. The conference was held at the Chicago Cultural Center and needless to say, it was a very interesting and informative conference! I felt I learned a good deal, made some engaging contacts and remain steadfast in my commitment to “green.” Did you know that paper conference notebooks can be made from Elephant Dung (poop)? Neither did I, but I can tell you my twin 4 ½ year old girls who usually love paper conference notebooks did not seem to be too enthralled with these.
Merchant Networks and Critical Mass
By: Lars Holmquist, Vesdia
November 17
Merchant networks have become a very popular feature of the nation’s loyalty programs. All large credit card issuers have or soon will have a merchant network incorporated into their existing loyalty programs. The same is true for airline frequent flyer programs and several large debit card issuers. Even more remarkable than the growth of these networks generally is the proliferation of the online shopping mall. These simple merchant networks will soon be available as a link from virtually any website. The popularity of merchant networks, like any hot topic, is fueled by the perception that they are free or cheap, easy to implement, loved by consumers and will generate loyalty and significant revenues. This paper will examine these issues and the importance of critical mass and velocity in driving merchant network performance.
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As the economy rebounds, which factor do you think is the most important driver of employee engagement?