If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the…[read more]
We know that consumers are empowered, and we know that they are not static targets to be blasted by the…[read more]
We all struggle with relationships, so it’s no wonder that brands struggle with relationship marketing. There are self-help books by…[read more]
In October of this year the Information Technology Services Marketing Association (ITSMA) held their 18th Annual Marketing Conference and Marketing Excellence Awards Ceremony. Our…[read more]
Loyal and giving? Wow you are just the sweetest! Interested in donating your loyalty points/miles? Many Loyalty programs do indeed…[read more]
We know that consumers are empowered, and we know that they are not static targets to be blasted by the…[read more]
We all struggle with relationships, so it’s no wonder that brands struggle with relationship marketing. There are self-help books by…[read more]
If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the…[read more]
We know that consumers are empowered, and we know that they are not static targets to be blasted by the…[read more]
I am pleased let you know that my insights are featured in Loyalty 360 – The Loyalty Marketing Association’s just-released…[read more]
Whose mobile communications are hitting the spot? Which broadcast strategy helps banks make an emotional connection with their customers? Who…[read more]
A clash of the titans, featuring names like Google, Apple, Verizon and American Express, is now underway. What are these…[read more]
While the costs of any endeavor are a critical factor for consideration, I would be remiss if I didn’t open…[read more]
Customers are always the core of any business. However, in 2012, customers will require more personalize attention than ever before.…[read more]
If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the…[read more]
I am pleased let you know that my insights are featured in Loyalty 360 – The Loyalty Marketing Association’s just-released…[read more]
With the marketplace being as consumer driven as it is today, financial service providers and merchants need to pay keen…[read more]
If we played a word association game and I said “Location Based Marketing”, you might say “Foursquare”. After all, the…[read more]
For Clarabridge, 2011 was another banner year. We saw customer growth by well over 50%, Software-as-a-Service (SaaS) revenue growth by…[read more]
Social Media exploded into Loyalty Marketing with an unparalleled force, equipping companies with the…[read more]
For Clarabridge, 2011 was another banner year. We saw customer growth by well over…[read more]
Customers are always the core of any business. However, in 2012, customers will require…[read more]
No hidden agenda. One of the primary objectives of social media is to produce…[read more]
First, a question: In your organization, how do you value (note: “value” is different…[read more]
Harnessing the Power of Brand Warmth and Competence - An Advisory Services White Paper Groundbreaking research in customer behavior has…
Customer Engagement. It’s a phrase echoed by brands in their quest to attract and retain customers. Yet, in talking with…
One of the most valuable assets companies have is the data they collect on their customers. However, many companies struggle…
Covario Ranks the SEO Health of Leading High-Tech Websites IBM and T-Mobile Tie for First based on Web Content, Link…
Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011:…
Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011:…
Mark Johnson, President & CEO of Loyalty 360, asks attendees of CRM Evolution, held in New York, August 8-10, 2011:…
Mark Johnson, President & CEO of Loyalty 360, asks attendees of the Card Forum and Expo, held in Miami, Florida,…
As a consumer, what is your preferred in store payment method?
Loyalty360: Calling Up the Crystal Ball: A look into what 2012 holds for Clarabridge and text analytics via #loyaltytoday http://t.co/xWBoeeb3
Feb 3rd @ 1:59 pm
Loyalty360: "10 Ways to Increase Sales in 2012" by @truaxis via #loyaltytoday http://t.co/a0awBu3C
Feb 3rd @ 10:05 am
Loyalty360: "Social Media Reviews – Value, Morals, and Ethics" by @SolutionSet via #loyaltytoday http://t.co/WroXyOSU
Feb 3rd @ 9:28 am
Loyalty360: "Yes, But Do they Really 'Like' You?" by @Kobie_Marketing via #loyaltytoday http://t.co/JGnasVty
Feb 3rd @ 8:38 am
Loyalty360: Webinar: "New Member Engagement- Discover a New and Proven Approach to Improving Relationship Value" - Feb. 8 @ 1pm EST http://t.co/m9FfCO95
Feb 2nd @ 12:58 pm
Loyalty360: Loyalty 360 Survey Finds that Social Media, Customer Analytics Have Greatest Impact on Customer Loyalty http://t.co/z18kB2U7 via @YahooNews
Feb 2nd @ 10:13 am
Loyalty360: Loyalty 360 - The Loyalty Marketer's Association to be Featured on 21st Century Business Television http://t.co/XXAuoimA via @YahooNews
Feb 2nd @ 7:51 am
Loyalty360: "Driving Exponential Growth with your Existing Customers" by @GeehanGroup via #loyaltytoday http://t.co/NORnwVUK
Feb 2nd @ 7:43 am
Loyalty360: "If They’re Happy and They Tweet It, Buy the Stock" by @SAP via #loyaltytoday http://t.co/FFOMMC9q
Feb 1st @ 1:36 pm
Loyalty360: WOW today we also reached 1,000 facebook page likes! Big thank you to all those who "like" us! http://t.co/IhYQDeDt
Feb 1st @ 10:22 am
