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The Midwest Airlines name and logo may finally be set to ride into the sunset. That's according to the Milwaukee Journal Sentinel, which writes that "one year after marking its silver anniversary, the Midwest Airlines brand appears headed for retirement, a move that could cut costs and create a more focused marketing approach for Midwest's new owner."

Midwest's new owner is parent company Republic, which bought both Midwest and Frontier airlines last year. It has since been flying the two carriers as stand-alone brands. However, Republic has since mixed some of the two airlines' fleets, meaning that some Midwest-branded flights are actually operated on Frontier-branded aircraft and vice versa. That has led to confusion to among at least some of the customers flying on the airlines. A Frontier flight flown on Midwest jet, for example, would not have the DirecTV service that is a signature feature of Frontier.

Now, Republic officials say...

Read the entire article here.