A recent Consumer Pulse study of over 1,400 U.S. consumers conducted by Boston-based custom research firm, Chadwick Martin Bailey (CMB) and iModerate Research Technologies, looked at why customers complete customer satisfaction surveys, and what they expect from companies and brands in return.
Continue ReadingStarwood Hotels & Resorts Worldwide Inc. is expanding the benefits it offers its most-frequent customers, part of a continuing race by the world's largest hotel brand companies to generate more business from recurring patrons.
Continue Readingthe first club™ (TFC), a global leader in digital rewards and loyalty solutions has announced a new partnership with three new local offices as part of the Company's global growth strategy. The first is Moscow-based licensing and promotions agency, LMC Group and this partnership will bringthe first club’s digital rewards solution including its B2C site TheFirstClub.com, to brands and loyalty programs in Russia while expanding the company’s presence further across Europe.
Continue ReadingLodgeNet Interactive Corporation (NASDAQ: LNET), the leading provider of interactive media and connectivity services to hospitality and healthcare businesses and the consumers they serve, has launched the hotel industry's first mobile application that brings together guest entertainment, hotel services, and local area guide information, and puts it into the palm of travelers' hands. For hoteliers it provides an innovative new channel to quickly, easily, and cost-effectively reach and communicate with guests through their mobile devices.
Continue ReadingEven though holiday sales numbers grab the headlines, many marketers see the shopping season as just the beginning of their relationship with a customer. Using the influx of first-time buyers as an opportunity to expand their databases and better understand consumer behavior, marketers are finding that effective CRM strategies can make it feel like Christmas all year long.
Continue ReadingAs a consumer, what is your preferred in store payment method?
