/conferences_and_events en info@loyalty360.org Copyright 2010 2010-03-01T19:23:08+00:00 http://www.loyalty360.org/index.php/conferences_and_events/article/webinar_build_destroy_or_grow._understanding_your_customers_relationship_st/ http://www.loyalty360.org/index.php/conferences_and_events/article/webinar_build_destroy_or_grow._understanding_your_customers_relationship_st/#When:19:23:08Z Join us for Build, Destroy or Grow. Understanding your customers’ relationship strength to optimize your marketing mix on Thursday, April 15th, 2010 at 1 p.m. ESTJoin us for Build, Destroy or Grow. Understanding your customers’ relationship strength to optimize your marketing mix on Thursday, April 15th, 2010 at 1 p.m. EST Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/997690011 Increasingly the predominate question Carlson Marketing hears from companies large and small is,  “Where should marketing dollars be focused to deliver the biggest bump in the loyalty outcomes that will generate the most incremental and longest lasting profit?”.   In each case our clients are not only trying to determine how to allocate marketing spend looking forward, but they are also looking to assess the relative impact of their existing marketing on loyalty outcomes through the eyes of their customers.  To help companies answer their questions in actionable and meaningful ways we rely on the fact that all marketing serves to build or destroy customer relationships.  This means that the right marketing can improve both short and long term profits whereas the wrong marketing might achieve one at the expense of the other if not fail completely.  By applying a simple but powerful measure of relationship strength in concert with customer perceptions of the marketing they experience and the actual buying behaviors that result, companies have a powerful tool for evaluating the mix of marketing spend best suited to meet the short and long term profit objectives of the marketer. We will discuss: ·        the power of relationship strength over more one dimensional measures such as satisfaction or likelihood to recommend. ·        the core components of relationship strength and how to easily assess them ·        examples of the analysis and results of assessing relationship strength for in various industries from manufacturing and sales to travel and hospitality This is one in a series powered by Loyalty 360. Your Presenters Taylor Duersch Vice President Global Decision Sciences Catrina McAuliffe Vice President Brand Planning   Thu, Apr 15, 2010 1:00 PM - 2:00 PM EDT   Register Now   2010-03-01T19:23:08+00:00 http://www.loyalty360.org/index.php/conferences_and_events/article/driving_c-store_eloyalty_with_the_mobile_consumer_using_digital_media_and_r/ http://www.loyalty360.org/index.php/conferences_and_events/article/driving_c-store_eloyalty_with_the_mobile_consumer_using_digital_media_and_r/#When:14:35:47Z Join us for Driving C-Store eLoyalty with the Mobile Consumer Using Digital Media and Rewards on Thursday, March 11, 2010 at 1 p.m. ESTJoin us for Driving C-Store eLoyalty with the Mobile Consumer Using Digital Media and Rewards on Thursday, March 11, 2010 at 1 p.m. EST Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/360335322 Build eLoyalty with your mobile consumer by connecting with them on social networks and mobile devices—anywhere and everywhere. The Convenience retail segment is now leading the industry in connecting with consumers on social networks and mobile devices— which is exciting given they were one of the few retail segments that did not participate in web boom of on-line shopping in the last decade. The retail segment traditionally thought of as gas stations is now offering mobile food ordering, scannable perishable coupons, hyper-local advertising and even point of sale entertainment - to bring many new customers and increase sales to existing ones.   Join MetroSplash for this webinar and learn how to drive c-store eLoyalty with the mobile consumer using digital media and rewards. Integrated technology platforms enable businesses of all types to implement a supplier-integrated, fuel-based consumer social network marketing and reward program that engages their loyal consumer at all points of influence: in-store, web and mobile. Learn how they helped brands boost in-store sales of merchandise and prepared foods through targeted electronic promotions, coupons, rewards and through constant consumer contact Nicole Nunn Walker, VP Marketing, MetroSplash will discuss: How progressive convenience retailers are building eLoyalty with their mobile consumer, the motoring public. How c-stores are using a fuel rewards to drive loyalty and sales lift How fuel reward redemption rates vary from the average loyalty token redemption rate How c-stores can increase sales on their highest margin categories How c-stores are working with suppliers and manufacturers to sponsor promotions, loyalty programs and even their mobile marketing About Your Presenter Nicole Nunn Walker, VP Marketing, MetroSplash Nicole has spent two decades in Marketing Management roles with Fortune 500 technology companies including CA, Sterling Software, AT&T, Amdocs and Texas Instruments. Nicole currently serves as VP of Marketing for MetroSplash System Group, providers of the FuelLinks loyalty platform. Register Now   2010-02-24T14:35:47+00:00 http://www.loyalty360.org/index.php/conferences_and_events/article/loyalty_marketing_using_programs_to_capture_customers_hearts_and_minds/ http://www.loyalty360.org/index.php/conferences_and_events/article/loyalty_marketing_using_programs_to_capture_customers_hearts_and_minds/#When:20:56:21Z Join us for Loyalty marketing: Using Programs to Capture Customers Hearts and Minds on Thursday, March 25, 2010 at 1 p.m. EST with Dave Frankland, Forrester Principal Analyst and Harlan Bennett, Analytics Consultant, Acxiom Corporation.  Join us for Loyalty marketing: Using Programs to Capture Customers Hearts and Minds on Thursday, March 25, 2010 at 1 p.m. EST Space is limited. Reserve your Webinar seat now at: https://www2.gotomeeting.com/register/977013570 Learn what Makes a Good Program Stand Out with “Loyalty Marketing: Using Programs to Capture Customers’ Hearts and Minds” with Dave Frankland, Forrester Principal Analyst, and Harlan Bennett, Analytics Consultant of Acxiom Corporation. Customer loyalty programs have long been popular in industries like travel and retail. And many of today’s marketers look to these programs to boost sales and margins — but what separates a good program from one that goes nowhere? In this webinar Forrester Research will present best practices for using loyalty programs as a starting point for customer engagement. We will cover: Myths and realities of loyalty programs: Why people join, what keeps them coming back and what they expect from their favorite brands Beyond the program: How your program can be a tool for engagement Social loyalty: How your customer and social data can combine to deliver winning brand experiences Acxiom will follow by sharing best practices for attracting and retaining high-value customers in loyalty programs, and reviewing critical components of a successful loyalty program’s direct marketing strategy including: Who are you customers and who are they not? - Understanding your program’s customer segments across behavioral, value contribution and demographic/psychographic lines. Mapping your member segmentation to the prospect/new customer acquisition world. Successful member acquisition strategies Member activation – Using customer insights to quickly move new customers up the value growth curve. Implementation of the right upsell and cross-sell strategies to grow existing member value. Retention strategies – How to know which of your customers are at-risk of attrition and how to prevent churn. Win-back strategies – Who should be targeted for win-back based on reacquisition value and cost to reactivate. Successful contact, channel, and media mix optimization Register Now Your Presenters: Harlan Bennett is an Analytics Consultant with Acxiom’s Global Consulting team. Harlan has more than 13 years of travel-industry experience. He works with Acxiom’s travel-industry clients to help them improve marketing ROI and profitability by gaining enhanced insight and understanding of their customers through analysis of both client-specific data and Acxiom’s InfoBase-X®  database of household-level demographic, interest, and life stage information. Prior to joining Acxiom, he held leadership positions in pricing, revenue management, and reservation (call center) sales with Delta and also American Airlines. Dave Frankland is a Principal Analyst with Forrester Research. Dave serves Customer Intelligence professionals, helping companies to better leverage customer knowledge to improve their marketing and business performance. His research focuses on overall customer intelligence strategies, customer intelligence organizational challenges, customer contact strategies, and understanding and evaluating marketing service providers and agencies. Prior to joining Forrester, Dave was vice president of corporate communications at DoubleClick, where he managed communications for the company's digital marketing, email marketing, Abacus, and enterprise marketing solutions business units. Prior to DoubleClick, Dave was a director at strategic communications consultancy, Niehaus Ryan Wong. Dave began his career working in Hill & Knowlton's London and New York offices. 2010-02-09T20:56:21+00:00 http://www.loyalty360.org/index.php/conferences_and_events/article/loyalty_expo_2010/ http://www.loyalty360.org/index.php/conferences_and_events/article/loyalty_expo_2010/#When:17:14:26Z Are you responsible for maximizing customer, employee, channel partner, or client relationships? Are you looking for the latest trends, technology, and strategies for continued customer enhancement? Attend the Loyalty Expo to Help Drive the Behavior and ROI You are Looking For! Loyalty Expo was created to be the first of its kind -- a true "voice of the customer"-driven, best-practice-focused engagement, loyalty, and incentive/reward conference. The Expo will continually provide a forum of best-in-class vision and resources, to assist our members in reaching their customer relationship-building goals. Are you responsible for maximizing customer, employee, channel partner, or client relationships? Are you looking for the latest trends, technology, and strategies for continued customer enhancement? Attend the Loyalty Expo to Help Drive the Behavior and ROI You are Looking For! As a "Voice of the Customer" focused organization we value the feedback we receive, and strive for continuous improvement to meet and exceed our client’s expectations. The 2010 Loyalty Expo will include more interactive sessions and peer group discussion, as well as an increased focus on education. Join us as hundreds of professionals will gather to learn best practices in customer, client, and employee cultivation, including reducing attrition, improving profitability and navigating through challenging economic times. Hear what others had to say about the Loyalty Expo 2009 here. Attendees will have great opportunities to network with peers facing similar challenges, as well as interact directly with the experts to learn about the latest trends and most effective methods. Interested In Becoming a Sponsor or Exhibitor?   We attract leaders of major industries and institutions from around the world to this conference because it’s designed with them in mind. This conference creates a forum for practitioners allowing an open discussion sharing current challenges, recent success, tips for finding internal support and for educating and engaging both clients and employees. Click here for more information. View Loyalty Expo 2009 Sponsors and Exhibitors Register Now For more information on the Loyalty Expo 2010 please visit www.loyaltyexpo.com. 2009-12-28T17:14:26+00:00