Loyalty Today
Lights, Camera, Action: Vesdia Goes to the Movies
By: Vesdia
March 11
Vesdia Corporation, the single largest provider of multi-channel merchant networks and shopping incentive services, announced today that AMC Theatres® (AMC) is the company’s exclusive movie exhibition partner. Now avid movie fans can see award-winning films, current features and IMAX® movies and earn additional rewards using Vesdia-operated credit or debit cards associated with programs such as Hawaiian Airlines, SunTrust, Citizens Bank and more. Cardholders who love the large soda, bucket of popcorn and candy can earn up to triple the rewards in their desired reward currency, such as airline miles, cash back or points for all AMC box office or concessions purchases and for AMC gift cards purchases at www.AMCEntertainment.com.
This Week in Loyalty
Building Customer Driven Organizations from the Bottom Up
By: Connie Hill, Vera Centra, Inc.
March 08
Company executive leadership needs to wake up and support their customer marketing teams!
It’s no secret to marketers that today’s customers expect more from the companies they interact with. The explosion of social media and rapid growth of new communication channels illustrates how customers expect to be deeply involved in both the company and community dialogue that shapes the products and services they use. They expect their voices to be heard before their dollars are received.
Association News
By: Motorola
March 11
The Enterprise Mobility Solutions business of Motorola, Inc. (NYSE: MOT) today announced the successful completion of Project 25 (P25) interoperability testing using Project 25 Inter-RF Subsystem Interface (P25 ISSI) gateways to communicate between a Motorola ASTRO® 25 system and P25 systems from five other leading mission critical communications manufacturers, including PlantCML-EADS, Etherstack, Harris Corporation, PowerTrunk and Raytheon Company. These six industry leaders demonstrated another new milestone in interoperability with the successful testing of interoperable communications between the Motorola ISSI.1 Network Gateway and ISSI Gateways from the five other manufacturers.
THE PULSE
As the economy rebounds, which factor do you think is the most important driver of employee engagement?