CMO Challenge: Leveraging Internal and External Communities

Sponsored by Virtual Incentives Throughout November and December 2015, we asked CMOs and top executives in marketing and operations. What are the challenges and opportunities to effectively leveraging internal and external communities in your loyalty, customer experience or VOC processes? After gathering numerous responses from thought leaders across a wide spectrum of industries, we revealed enlightening insights around how top brands are creating and responding to different communities on various levels. Read the report to learn how communities are being leveraged to strengthen customer relationships by top brands, and the challenges and opportunities they present to executives.


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