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Is Your Loyalty Program Positioned to Deliver Maximum Financial Success?

April 08 2014
Resource: Multimedia
"| Member Exclusive"

David Andreadakis, Vice President of Loyalty Strategy, Kobie Marketing

Do you ever wonder where your loyalty program stacks up against your competition and if it delivers the greatest financial impact? If so, you won’t want to miss this workshop!Join Kobie Marketing as we illustrate the best way to effectively...Read More

Using Rewards to Connect with Customers and Build Loyalty

April 03 2014
Resource: Multimedia
"| Member Exclusive"

Jeanne Chapman, EVP, Entertainment Corporate Marketing Solutions & Sharon Freed, SVP, Interval International

Engaging customers is a key element in building loyalty. Brands need to track and identify critical lifecycle stages of their customers and then target appropriate engagement activities. Rewards can be an effective engagement strategy,...Read More

Rational and Emotional Loyalty in Balance

April 01 2014
Resource: Multimedia
"| Member Exclusive"

Robert Koen, Head of Americas Field Operations, TIBCO Loyalty Lab

In the age of mobility, device proliferation and the always-on consumer, marketers need a clear roadmap to avoid the pitfalls of the shifting loyalty marketing landscape. What should the new goals for retail marketers be, and how can we combine...Read More

Dissecting an Effective Customer Engagement Program

April 01 2014
Resource: Multimedia
"| Member Exclusive"

Jane Ricciardelli, CMO & Brenda Higuchi, SVP, Analytics and Optimization, Exchange Solutions

What makes for an effective customer engagement program? Customer loyalty is important. But loyalty is only one of a long list of customer behaviors that can drive profitability and market value. In today’s competitive environment, the best...Read More

Managing a Successful Global B2B Loyalty Rewards Program

April 01 2014
Resource: Multimedia
"| Member Exclusive"

Claudio Ayub, V.P. Channel Strategy, hawkeye channel

Rewards programs….every manufacturer has them and everyone knows the challenges in putting together a single rewards program that works in a variety of regions. The complexities of crafting a single rewards solution quickly become...Read More

Differentiated Customer Experiences That Combat Churn and Drive Loyalty

March 27 2014
Resource: Multimedia
"| Member Exclusive"

Jim Dicso, President & CRO, SundaySky & Bobby Greenberg, Loyalty Marketing, Comcast

There are many tactics for driving loyalty within a company’s existing customer base. Yet, the first impressions with a new customer allow for the most opportunity to set the relationship up for success. The first set of touch points...Read More

Introducing the 2014 Loyalty Social Survey: What U.S. Consumers Are Telling Each Other About Brand Loyalty (and What They Could be Telling You, Too)

March 27 2014
Resource: Multimedia
"| Member Exclusive"

Barry Kirk, VP of Loyalty Strategy, Maritz Motivation Solutions & Yazir Phelps, Director of Client Services, evolve24

Perception is reality in today’s socially-enabled, hyper-connected culture where consumers can and do say anything and everything online about their brand experiences. Those consumer-to-consumer interactions represent an unprecedented...Read More

The New Look of Loyalty: Digital, Social, Mobile, Real-time Delivers 5X Results

March 27 2014
Resource: Multimedia
"| Member Exclusive"

Jeff Nicholson, Vice President, Marketing, Provenir

The constantly connected, social-savvy, mobile-minded, customer of today demands immediate gratification - leaving significant issues and much to be desired by today's typical loyalty programs. However, it is now possible to reach and reward...Read More

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CONTENT GALLERY

Multimedia

Is Your Loyalty Program Positioned to Deliver Maximum Financial Success?

Using Rewards to Connect with Customers and Build Loyalty

Rational and Emotional Loyalty in Balance

Dissecting an Effective Customer Engagement Program

Managing a Successful Global B2B Loyalty Rewards Program

State of the Loyalty Industry: A Discussion with the Loyalty360 Award Winners

The Terrain is Everything: Unveiling the Loyalty Landscape

Differentiated Customer Experiences That Combat Churn and Drive Loyalty

Introducing the 2014 Loyalty Social Survey: What U.S. Consumers Are Telling Each Other About Brand Loyalty (and What They Could be Telling You, Too)

The New Look of Loyalty: Digital, Social, Mobile, Real-time Delivers 5X Results

Videos and podcasts

The Coca-Cola Company: Brand Refreshes Global Campaign Leveraging AI and Social Media

Melting Pot: Inspiring and Cultivating Emotional Loyalty with Customers

CVS Pharmacy: Evolving Customer Loyalty Programs and Creating a More Convenient Customer Experience

WEBINARS

Boosting Your Customer Data Strategy: How to Use Loyalty Data in a Cookieless Future

Loyalty: Outcome or Enabler?

Reimagining Loyalty: How to Create Relevancy in an Evolving Consumer Landscape

Industry News

Hilton's Double Points Promotion

Kendra Scott teams up with LoveShackFancy on capsule collection

Nation's Giant Hamburgers Partners with Raydiant to Transform Customer Experience Through Digital Experience Transformation

Amazon begins offering Dash Carts to other grocers