Employee Buy-In Grows Hannaford All-Digital Rewards Program

  • February 17 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  For decades, the slogan for Hannaford Supermarkets was ‘no cards, no games, no gimmicks.’ So when they set out to launch the first My Hannaford Rewards loyalty program, they knew they had to meet the challenge of living up to...Read More

TELUS Uses Rewards, Social Purpose to Grow Customer Engagement

  • February 16 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  When TELUS was looking for a creative way to give a visual inspiration for the TELUS Rewards campaign, it looked at several different “critters” that it uses in its marketing campaign. “Our look and feel really revolves...Read More

Q&A with Geoff Crossan, Wyndham Hotels & Resorts

  • February 15 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Wyndham Hotels & Resorts won the Platinum in the 360-Degree category for overall excellence at the 2020 Loyalty360 Awards, as well as three other awards at the event. The brand also captured a Platinum in the Customer Insights &...Read More

Floor & Decor’s Unique PRO Rewards Changes Member’s Business, Lives

  • February 12 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

    Matt Goldberg is the Director Of Pro Strategy And Loyalty at Floor & Decor, which won three awards during the recent Loyalty 360 Award presentation, including a Platinum in the B2B Customer Loyalty category, a Gold in the...Read More

Wyndham Focuses on Customers in Winning 360-Degree Honor

  • February 11 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  In a year where travel and tourism marketing was the most challenging ever, Wyndham Hotels & Resorts came through with flying colors to take home the prestigious 360-Degree top brand award at the 2020 Loyalty360 Awards. The New...Read More

Q&A with Jackie Harkness and Valerie Durand, Air Canada

  • February 10 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Air Canada is Canada’s largest domestic and international airline. Canada’s flag carrier is among the 20 largest airlines in the world and in 2019 served over 51 million customers. Air Canada recently won a Platinum award in...Read More

Black Star Burger Uses Celebrity Hype, Revamped Mobile App to Sustain Growth

  • February 09 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

Black Star Burger, based in Russia, is a brand immersed in hype, especially with its founder — hip-hop celebrity Timati — extremely well known around the globe. Timati is the founder of the hip hop music label Black Star and other...Read More

In Challenging Times, Air Canada’s Giveback Program Shines a Light

  • February 08 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Air Canada may already be amongst the 20 largest airlines in the world, but that doesn’t stop them from continuously finding new ways to innovate and come up with new ideas to serve its customers. “We like to say that we...Read More

Q&A with Matthew Seagrim, SCENE

  • February 04 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program. SCENE also took home several honors at...Read More

How Canada’s SCENE Stays Relevant, Innovative, Loved

  • February 02 2021
  • Resource: In-Depth Exclusive
  • Mark Johnson, Loyalty360

  When SCENE launched in 2007 as a joint venture between Cineplex and Scotiabank that soon became Canada’s largest entertainment loyalty program, they were aware of the audience they wanted to target for membership. “A huge...Read More

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