Caring for Communities: A Q&A with Publix on Prioritizing the Customer Experience

  • December 06 2023
  • Resource: In-Depth Exclusive

Publix was founded in 1930 in Winter Haven, FL, by George W. Jenkins and is one of the 10 largest-volume supermarket chains in the country. The brand’s retail sales reached $54.5B in 2022, and Publix is expanding into new markets, with...Read More

Cracker Barrel: Over Five Decades of Creating a Welcoming Customer Experience

  • December 05 2023
  • Resource: In-Depth Exclusive

Dan Evins founded Cracker Barrel Old Country Store® in 1969 in Lebanon, Tennessee. Over the next 50 years, Cracker Barrel evolved into a restaurant with a popular retail store and has taken the brand into the digital space with its online...Read More

Hooters: Creating a Culture of Empowered Employees and Elevating the Customer Experience

  • December 04 2023
  • Resource: In-Depth Exclusive

Hooters, founded in Clearwater, FL, in 1983, is now one of the largest employers of women in the service industry. With 198 corporate stores and approximately 370 stores in total, including domestic and international franchisees, and a footprint...Read More

Author Doug Zarkin Discusses His New Book and How Brands Can Move Out of the Friend Zone and Into Brand Love

  • November 29 2023
  • Resource: In-Depth Exclusive

Author Doug Zarkin began his career journey in the agency world, moving up the ranks and eventually starting the youth, entertainment, and lifestyle division of Grey Advertising before moving to the client side. He went on to work in the...Read More

Luxury Stays: A Q&A with Preferred Hotels on Customer Loyalty and Forming Strategic Partnerships in the Travel Industry

  • November 28 2023
  • Resource: In-Depth Exclusive

Preferred Hotels & Resorts is a portfolio of independent hotels worldwide that offers travelers a wide selection of luxury stays with a focus on leisure. Guests can choose from a handful of distinctive collections to create the aspirational...Read More

Loyalty360 Q&A with Hilton on the Brand’s New and Refreshed Hilton Honors American Express Surpass® and Aspire Cards

  • November 27 2023
  • Resource: In-Depth Exclusive

Conrad Hilton entered the hospitality industry in 1919 in Texas after choosing to purchase a 40-room hotel instead of buying a bank. In 1925, the first hotel bearing the Hilton name was opened in Dallas. Today, the brand counts nearly 7,400...Read More

Publix: Cultivating Customer Loyalty by Enhancing the Customer Experience

  • November 22 2023
  • Resource: In-Depth Exclusive

One of the 10 largest-volume supermarkets in the U.S., Publix operates in seven states and will soon add Kentucky to its footprint, with locations planned in Lexington and Louisville. With 250,000 associates and 1,351 stores, Publix is the fastest...Read More

Loyalty360 Q&A with Shell on Enhancing Customer Loyalty with a Tiered Rewards Program

  • November 21 2023
  • Resource: In-Depth Exclusive

Shell USA, Inc. is an affiliate of Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. In the U.S., Shell operates in 50 states and employs more than 15,000 people working to provide a secure...Read More

Loyalty360 Q&A with Mohegan Sun on Strategic Partnerships and Customer Experience

  • November 20 2023
  • Resource: In-Depth Exclusive

Owned by Mohegan, the entertainment and gaming entity for the Mohegan Tribe, Mohegan Sun is a world-class destination situated on 185 acres along the Thames River in Southeastern Connecticut. Opened in 1996 and expanded multiple times, Mohegan Sun...Read More

Loyalty360: A Q&A with Author Doug Zarkin on Moving Your Brand Out of the Friend Zone and Creating Emotional Loyalty

  • November 15 2023
  • Resource: In-Depth Exclusive

For marketers and customer loyalty professionals, creating authentic emotional connections between the brand and consumers is vital to success in today’s competitive marketplace. Consumers are seeking more value beyond the transaction, and...Read More

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