Regal Entertainment Group’s newly revamped Regal Crown Club loyalty program is off to a great start. Based on the concept of better rewards, more choices, and unlimited credit, the new program has been well-received by members.
Kelly Hawkins spoke to Loyalty360 about the challenges of rolling out the program and where customer loyalty is headed in the movie theater vertical.
Was the new program helped by the summer blockbuster season?
Hawkins: Within our industry....