Marketing Analytics Helps Wyndham Hotel Group Reposition its Portfolio

Wyndham Hotel Group recently undertook the effort of repositioning all 16 brands in its portfolio. A seemingly monumental task, the world’s largest hotel operator was able to leverage a powerful loyalty program, loads of data, and dedicated employees to pull it off. Lisa Checchio, VP of Brand Marketing for the Wyndham Hotel Group, recently spoke Loyalty360 about the challenges of such a multi-faceted project. So what brought about the transformation or the need or....

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