How Ulta Beauty and Hwy 55 Burgers & Fries Turn Employee Engagement into Customer Loyalty. (Part One

There has been a realization lately that employees should play an integral part in driving unique experiences, rewarding customer engagement, and increasing brand loyalty. While many brands talk about commitment and focus on employee engagement and how to effectively leverage a new B2E2C paradigm to drive brand advocacy and loyalty, they are not truly leveraging the employees as stewards of CX. Two brands that are succeeding with that approach, though, are Hwy 55 Burgers....

Log In to Your Loyalty360 Account

This article is Loyalty360 Subscriber-only content; please log in to read. Not a subscriber? Don't worry, it's easy to sign up! Click below to read this article and access other complimentary Loyalty360 content.

Create a Complimentary Subscriber Account

This content can be viewed with a complimentary Loyalty360 subscription. For access to even more content and association benefits, view Loyalty360 membership levels here

Join Now