Anthem is one of the most recognizable health insurance providers in America. A $78 billion company with about 53,000 associates across the country, it has begun to shift in recent years from a B2B organization to a B2C concern.
This journey began in 2014 and while it has been challenging, has been mostly successful. Loyalty360 caught up with Natalie Schneider, vice president, consumer experience for Anthem to discuss the finer details of this transition.
Where do you see....