Note: This article orginally appeared May 11th, 2016.
In the world of gaming, few names are more recognizable than GameStop, and few other companies within the industry can claim to have the same influence as the retail giant. One reason for the brand’s rise to prominence has been its PowerUp Rewards loyalty program, which is an extension of the store’s business model: customers buy new or pre-owned games and, when finished, they trade them back to GameStop for store credit or....