“Consumer preferences always evolve and change,” Mark Weinstein, Senior Vice President and Global Head of Loyalty and Partnerships for Hilton, tells Loyalty360. “They have for our existence and they will long past our lifetime. But the reality is that if you try to summarize and generalize, you are going to get it wrong.”
That’s because every traveler is unique.
Customers want exceptional experiences that are valuable and relevant to them, and....