Waldorf Astoria Hotels & Resorts, a Hilton Worldwide brand, wants to create an unforgettable, once-in-a-lifetime golf customer experience. Through a partnership with Golf Digest, Waldorf Astoria launched the Waldorf Astoria Golf Experiences.
The golf packages pair the most elite golf experiences with luxury accommodations at select Waldorf Astoria hotels beginning in August. The annual program will visit new destinations each year, with the inaugural year debuting at four properties: Waldorf Astoria Chicago, Waldorf Astoria Edinburgh, Waldorf Astoria New York, and Waldorf Astoria Orlando.
John T.A. Vanderslice, Global Head, Waldorf Astoria Hotels & Resorts, told Loyalty360 that Golf Digest is regularly credited as the No. 1 golf publication and the go-to medium for all things golf.
“Our guests at Waldorf Astoria are accustomed to True Waldorf Service that makes each stay unforgettable and our alignment with a like-minded luxury golf brand like Golf Digest further expands our commitment to providing unforgettable guest offerings,” Vanderslice said to Loyalty360. “The Waldorf Astoria Golf Experiences are curated exclusively for the most distinguished golf enthusiasts. We invite both Waldorf Astoria loyalists and Golf Digest readers to participate in these experiences. in addition to those seeking to uncover some of the world’s most discriminating fairways. A major takeaway from these experiences is exclusivity. The Waldorf Astoria Golf Experiences provide guests with elite access to courses and clubs that are not available to a majority of consumers. Experiential travel remains a trend for the luxury traveler and offering these exclusive, experience-directed programs is something that continues to differentiate Waldorf Astoria from other luxury hotel brands.”
Waldorf Astoria Golf Experiences are curated exclusively for the most distinguished golf enthusiasts by Waldorf Astoria Hotels & Resorts in partnership with Golf Digest. Each package offers access to one of the world’s most discriminating fairways named in Golf Digest’s “100 Greatest Golf Courses,” access to the magazine’s top pro-golf editors, VIP amenities, and exceptional itineraries, as well as a stay at one of Waldorf Astoria’s iconic properties, featuring the brand’s unparalleled True Waldorf Service. Each participating destination will be exclusive to the first 16 guests who book the package (four groups of four), with the exception of Waldorf Astoria New York, which will accept the first 11 guests who book the package.
The Waldorf Astoria Golf Experiences’ packages feature one full day of golf, a two-night stay and an “Inside the Ropes Bull & Bear Dinner” at participating Waldorf Astoria Hotels & Resorts. Pricing for the packages begin at $3,999 per player, based on single occupancy, and include:
-Welcome cocktail reception with Custom Putter Fitting by Toulon Design
-In-room amenities
-Private group breakfast briefing prior to golf outing with roundtrip luxury transport between the property and the golf club
-Course briefing by a PGA Golf Pro at the club including caddy assignment
-18 holes of golf including lunch, beverages, and post-round cocktails
-Pro Shop Gift Card of $100
-Private “Inside the Ropes Bull & Bear Dinner” hosted by a Golf Digest senior editor
“Waldorf Astoria is committed to delivering unparalleled experiences through its brand-wide programs,” Vanderslice added. “The launch of the Waldorf Astoria Golf experiences adds to the brand’s existing guest-focused experiences that further position the brand as a leader in guest services.”
Additional experiences include: Waldorf Astoria Unforgettable Experiences, an initiative introduced in 2015 to highlight truly bespoke offerings from each of the brand’s 27 properties worldwide; Waldorf Astoria Driving Experiences, a driving program that offers guests the unique opportunity to get behind-the-wheel of select supercars; Taste of Waldorf Astoria, a partnership with the James Beard Foundation and Waldorf Master Chefs to find the next iconic dish; and the recently launched Taste of Waldorf Astoria Unforgettable Experiences, a collection of experiential gastronomic packages that allow guests to embark on their own Taste of Waldorf adventures around the world.
“From arrival to departure, guests of Waldorf Astoria are not only embraced by each hotel’s inspirational environments, but also welcomed by True Waldorf Service,” Vanderslice said. “Since 1930, the brand’s legendary service has continued to make guests’ stays unforgettable by making sure every request is met, from assisting with culinary preferences to arranging details for a special occasion from a Waldorf Astoria’s Personal Concierge. True Waldorf Service is a brand standard that continues to match the growing needs of luxury travelers.”