Covario INFLECTIONPoint is an exclusive, invitation-only conference of industry experts in search marketing and interactive advertising. This year's conference—being held at the Hilton Waterfront Beach Resort in Huntington Beach, CA – "Surf City, USA"—has a two-day agenda that is packed with informative sessions and great networking opportunities.
Continue ReadingIn a recent survey by Bloomberg Businessweek Research Services, over 80 percent of companies named “customer experience” among their top strategic priorities in 2012. However, only a few companies are satisfied with their performance—as a matter of fact, only 20 percent of executives believe that they offer a differentiated customer experience. What does it take to achieve a great customer experience? How do you gain a competitive edge without breaking the bank? How can technology leaders and CIOs supercharge this transformation? This workshop is designed to help you answer these questions for your organization.
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Companies like Autodesk are driving millions in ROI annually from social support because it delivers better service at a better value. Next generation Social Support is about dialing it up a notch—maximizing that value by making it a fundamental part of the support ecosystem, fully integrated with the systems and processes that make your company run.
What strategies and tactics will help you catch up with the current state of the art in social support? What will help you leap ahead? Join Lithium Chief Community Officer, Joe Cothrel, and Autodesk Community & Social Media Program Manager, Brian Kling, as they share their experiences with some of the world’s most successful social support efforts.
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In this insightful webinar, you will learn how the combination of revolutionary predictive analytics, targeted message content and design, delivered through the most preferred media channels, can propel new member engagement and CRM to the next level. Discover how to identify member potential long before you have actual transaction data. Learn how to create a strategic communication pathway that drives each member to deliver incremental value to your organization.
Continue Reading Loyalty programs are everywhere but lack serious differentiation - simply propagating a downward spiral of discount addiction and margin dilution. To understand the current state of loyalty and how marketers innovate around loyalty SAP commissioned Forrester Consulting to conduct an exclusive research study into the methods and approaches of over 150 senior loyalty marketers across North America and Europe.
Continue Reading Nancy Porte, VP of Customer Experience for Vovici, shares some of the lessons she’s learned in her first 18 months as the leader of Vovici’s cross-department effort to better measure, manage and improve the customer experience of Vovici clients. To assist you with your Voice of the Customer initiatives, Nancy will discuss the need to balance a decentralized approach to survey creation and dissemination with a need for central oversight.
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