Lenati is a marketing and sales strategy consultancy that helps companies acquire, grow, and retain customers. Our clients come to us to build market leadership, whether through radical innovation or intelligent evolution.
Lenati is well-known for our...
Lenati is well-known for our marketing and sales analytical rigor, practiced expertise, and an uncanny ability to perceive and meet clients’ needs. Lenati has received several accolades including Inc. 5000, Washington’s Best Places to Work, 100 Fastest Growing Companies and Consulting Magazine’s Top Strategy Firm.
Our marketing and sales strategy services include:
Customer Retention and Loyalty:
From individual programs to holistic brand strategies, we can help you build a framework for fostering behavioral and emotional loyalty to drive deeper engagement with your customers.
Taking a holistic view across all channels, we design new ways to align every part of your business around your customer. Our proprietary research tools enable a deeper understanding of your market and customers.
Go-To-Market Strategy and Execution
<a data-cke-saved-href="http://www.lenati.com/services/go-to-market-strategy/" href="http://www.lenati.com/services/go-to-market-strategy/" 1.6em;"="" target="_blank">Digital Customer Engagement:
We align “modern marketing” capabilities with our clients’ unique go-to-market objectives to truly connect marketing and sales. We deliver marketing strategies and programs that improve customer conversions, marketing ROI, and sales productivity.
Our team will work with you to develop sales strategies and implement analytics, processes, and sales enablement that drive sales revenue, productivity, and overall performance.
2412 7th Avenue West
Seattle, WA 98119
C-Store / Grocery, Consumer Packaged Goods, Education, Financial Services / Banking, Fuel / Utilities, Healthcare, Insurance, Manufacturing, Media, Non-profit, Other, Professional Services, Retail, Sports / Entertainment, Technology, Telecommunications, Transportation / Automotive, Travel / Hospitality
50 - 249 Employees
B to B
$11 - $50 Million
The Customer Experience Practice at Lenati:
The connections between businesses and customers are now more complex and sophisticated than any time in history. To tackle the complexity, businesses are taking more of a customer-centric approach...Read More
Lenati's Digital Customer Engagement Practice:
Advances in technology have changed the way customers interact with your brand, demanding new requirements for business. We work at the intersection of content strategy, marketing analytics, and the constantly evolving...Read More
Lenati's Customer Retention and Loyalty Services include:
Loyalty Insights and Analytics | Understanding who your customers are and what matters to them is critical to retention and loyalty strategy. We can execute research and conduct data analytics...Read More
Our team is able to assist you in assessing the appropriate technical platforms to effectively execute your CRM strategy. Our services include:
• Organization design
• CRM strategy and program definition
• Process improvement
• Contact strategies
• Program integration & consolidation
Lenati understands the day-to-day product marketing and management decisions that research needs to inform. Lenati can work with your research vendor or one of our partners to:
• Overhaul tracking studies to inform key business decisions
• Design investigatory...Read More
Lenati can arm you with a comprehensive Customer Acquisition Strategy that combines better segmentation with a deep understanding of customer influences and the customer journey to ensure your marketing investments yield maximum results for your dollar. Our services include:Read More
Lenati has deep experience building marketing solutions for B to B customers. Our services include:
• Holistic retention strategy design
• Loyalty program evaluation and design
• Retention & Loyalty program implementation and executionRead More
We are a management consulting firm that designs, implements and optimizes marketing and sales solutions for companies that want to build stronger customer connections.
"T-Mobile found Lenati to be an outstanding partner in building a loyalty strategy and program construct.
Lenati cut through complex challenges and found innovative solutions to the hard problems. They understood the importance of listening to the customer, creating measurable goals and synthesizing data to deliver solid strategies and recommendations.
Lenati is refreshing from many other consultants because they always make their clients look good. They are true...
“Lenati is the brightest and most professional consulting organization with which I have ever worked. They brought a perspective and expertise to our CRM initiative that clearly demonstrates why they are leaders in the market. I highly recommend Lenati.”
- Vicki Sewell, Senior Vice President, Inovis, Inc
“Lenati: A fresh perspective on customer insights and market trends which helped us create valuable relationships with our customers."
"Consultants at Lenati have a strong range of strategic marketing and sales skills. They’ve found the sweet spot between big picture and execution."
“I brought in Lenati to help launch a new campaign that had to show significant results within a quarter. We saw a 50x return on the fees we spent with Lenati in just six weeks.“
Webinar: #WTF: What’s the future of business? #360WTFcast http://bit.ly/1hOGb7d
Doing business in today’s competitive marketplace requires not only cutting-edge strategy but also the agility to make nimble course corrections based on new data as they are revealed. By…Read More
SPIFFs – bonuses paid to sales associates for selling a product – are widely used by many companies to drive sales and reward desired behavior. But it can be challenging to customize…Read More
Rebates are an essential part of many consumer-driven businesses. But managing payouts, communicating with dealers and measuring the impact of rebate programs can be painstaking, costly and challenging. With 360incentives,…Read More
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I’m worried about the future of Content Marketing.According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the year prior. Organizations are spending more of their marketing budgets on content marketing but...Read More
A few weeks ago we talked about the Death of the Sales Funnel with buyers calling the shots for how, where and when they want to talk to sales. The flip side of the coin is the transformation of marketing and their role in the buyer journey. Now Marketing owns a quota to...Read More
Megan Heuer, VP at SiriusDecisions said, “If you believe ABM success is measured only in lead volume… think again. ABM is about influence.” B2B decision-making is a group sport. In fact, enterprise purchase decisions are rarely made by an individual...Read More
Yep. That’s right. It’s time marketing takes a quota. I’m not talking about moving everyone to comp plans. I’m talking about committing to a quota for delivering marketing qualified, sales-ready leads. Although it sounds fairly straight forward, the...Read More
Integrating Customer Experience and Customer LoyaltyPart One: Building a Customer-Centric OrganizationBusinesses are making the shift toward a customer-centric operating model. As markets and channels have evolved, products and services have become less differentiated. Customers have more options...Read More
This episode of the Loyalty Management podcast series is titled "Integrated Loyalty: Holistically Measuring Customer Health", written by Clay Walton-House, Lenati.The science and art of measuring marketing effectiveness, especially when it comes to tracking customer behavior, has been an...Read More