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BRAND CORNER

Browse Loyalty360’s content about the brands who are leading the way when it comes to customer loyalty. Stay on top of the latest news and research, and learn about the best practices, tools, techniques, partnerships and metrics that top brands are using to win loyal and profitable customers.

  • Publix Treats Everyone Like Family and Earns Untold Customer Loyalty
    By: Jim Tierney, Loyalty360,

    Emotional connections are the ultimate goals for any successful brand that seeks long-term customer loyalty. Having a corporate culture steeped in storied history and...Read More

  • Whole Foods Takes Next Step Toward National Loyalty Program
    By: Jim Tierney, Loyalty360,

    Whole Foods has taken another step toward rolling out a national loyalty program. But for now, those steps have been baby steps. Whole Foods, the Austin, TX-based organic...Read More

  • Bank of America Listens to Customers, Redesigns Mobile App for Greater Brand Loyalty
    By: Jim Tierney, Loyalty360,

    Bank of America officials pride themselves on effectively listening to their customers. As a result of listening, the company announced a comprehensive redesign of its award...Read More

  • Mazda Redesigns Brand Loyalty with Unified Lineup
    By: PF Wilson, Loyalty360,

    While unable to overtake its fellow Japanese, and larger, competitors like Honda, Toyota, and Nissan, Mazda has always had a solid place in the U.S. car market. Mazda came to the...Read More

  • Will Starbucks’ Failure to Execute on Loyalty Program Changes Hurt the Iconic Brand?
    By: Jim Tierney, Loyalty360,

    Starbucks and a failure to execute properly usually don’t walk hand-in-hand when it comes to talking about its loyalty program. Since the iconic brand announced major...Read More

  • 7-Eleven, Flirtey Reach Customer Experience Milestone with First-Ever Fully Autonomous Drone Delivery
    By: Patrick Foose, Loyalty360,

    The future of customer experience came to the back yard of a family in Reno, Nevada on July 22, and it brought doughnuts. The 7-Eleven convenience store chain and the unmanned...Read More

  • Katy Perry, Staples Partner to Raise CX Awareness About Teachers’ Ongoing Needs
    By: Jim Tierney, Loyalty360,

    Staples has teamed up with global superstar Katy Perry to raise awareness about public school teachers and their ongoing financial obligations to purchase equipment for their...Read More

  • Activision’s Ambassadors Increase Customer Engagement and Drive Frontline CX Support
    By: Mark Johnson,

     Few businesses have seen such a meteoric rise as the modern gaming industry. An industry that began with relatively humble beginnings in the late 1970s and early 1980s has...Read More

  • Beachbody Builds Fitness and Customer Loyalty Through Digital Customer Engagement
    By: PF Wilson,

    As the importance of health and wellness gains traction across our culture, Beachbody offers a customer experience that helps people transform their bodies in the comfort of...Read More

  • Wayfair Builds its Name on Seamless Customer Experiences
    By: Mark Johnson,

    Wayfair, founded in 2002 as CSN Stores, is a leading ecommerce retailer that specializes in home décor. As a storefront found exclusively online, the company places increased...Read More

  • StubHub Adds New Feature to Drive Personalized Customer Experience
    By: Jim Tierney, Loyalty360,

    StubHub, the world’s largest ticket market place, recently announced the launch of a new ticket recommendation feature that will enhance the personalized customer experience...Read More

  • The Consistent and Comprehensive CLUBHOTEL Customer Experience Comes to Singapore
    By: James M. Loy, Loyalty360,

    The hospitality and travel industry is fierce. When it comes to finding a place to stay, whether for an overnight business trip or an extended bout of rest and relaxation, there...Read More

  • Yahoo! CEO: Mobile Customer Engagement Vital in Turnaround
    By: Jim Tierney, Loyalty360,

    Yahoo! CEO Marissa A. Mayer was excited to talk about the company’s turnaround during her tenure. Customer engagement on a mobile level was a key component during this ongoing turnaround...Read More

  • Customer Experience Leader Virgin America Set to Expand
    By: Steve Taggart, Loyalty360,

    Virgin America, voted “Best Domestic Airline” by Travel and Leisure for eight consecutive years, is getting a little more tropical with its latest destination. The customer experience...Read More

  • Marriott Rewards Loyalty Program Expands to Delta Hotels
    By: Steve Taggart, Loyalty360,

    Marriott Rewards, Marriott International’s award-winning loyalty program, got even bigger. The program has expanded to include Delta Hotels and Resorts, a hotel chain consisting of 35...Read More

  • Social Media Becomes a Larger Form of Customer Engagement at Publix
    By: Jim Tierney, Loyalty360,

    For a while, it seemed that social media was something some brands attempted to spark customer engagement and customer loyalty, while other brands observed from afar. Today, the use of...Read More

  • Innovation Keys Customer Engagement at Colgate-Palmolive
    By: Jim Tierney, Loyalty360,

    Innovation is one of those key buzzwords in loyalty marketing. And for Colgate-Palmolive, its innovations have led to marked improvements in customer engagement and customer...Read More

  • American Airlines Surges in Q4 from Keen Customer Engagement
    By: Jim Tierney, Loyalty360,

    During the Jan. 29 American Airlines fiscal fourth quarter conference call, CEO Doug Parker was amazed at the strides the company has made in the past year from a customer engagement...Read More

  • Visa CEO Finds Holiday Customer Engagement via Ecommerce Growing Faster than From Stores
    By: Jim Tierney, Loyalty360,

    Visa CEO Charlie Scharf offered some interesting insights during his company’s Jan. 28 fiscal first-quarter conference call regarding the growth of ecommerce versus in-store sales. During...Read More

  • Choice Hotels Strikes Customer Experience Gold with Ascend Hotel Collection
    By: Steve Taggart, Loyalty360,

    The Ascend Hotel Collection, part of Choice Hotels, continued its rapid growth in 2015. The hotels pride themselves on location-specific experiences, and build brand loyalty by...Read More

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  • Customer Delight Insight with Jackson General Manager
    By: , Felite AutoGlass

    At Safelite AutoGlass®, each of our markets tracks its own Net Promoter Score (NPS). At the end of the year, we followed up with our top 10 NPS markets to ask the general...Read More

  • Amazon's New Kindle: Revolutionary Tablet or Me-Too?
    By: , Ialogue

    Amazon is preparing to launch a new Kindle tablet in November, just in time to give Apple a run for its “iPad” money this holiday season. Clearly positioned to compete...Read More

  • Customer Delight Insight with Boise General Manager
    By: , Felite AutoGlass

    At Safelite AutoGlass®, each of our markets tracks its own Net Promoter Score (NPS). At the end of the year, we followed up with our top 10 NPS markets to ask the general...Read More

  • Online Video Portals - Lessons Learned and Best-Practice Considerations
    By: , Per Marketing

    Video content has proven its value on dedicated sites such as YouTube, Hulu and beyond over the past several years and has made significant inroads into the enterprise. ...Read More

  • Clifton's Review of New Technologies at Vartech
    By: , Loyalty

    My reason for attending Vartech was to look for new equipment models and technology for our loyalty solutions. Bluestar has put together this tradeshow, which is sponsored by many of...Read More

  • Words of Wisdom from Today’s Marketers
    By: , Silon

      What’s the best marketing advice you have ever received? This was a question recently posed by BtoB Magazine to their Linkedin group members.  Hundreds of...Read More

  • How to Design a Great Loyalty Program Overview
    By: , 0friends

    Need direction on how to spice up your Program Overview Page? As a designer, I’d love to share some tips and best practices I use when designing program...Read More

  • Apple Retail vs. Online Shopping
    By: , Bie Marketing

    On November 5, 2012 Apple announced it had sold three million iPads in an astonishing three days since the launch of its new iPad mini and fourth-generation iPad tablet.  Another breathtaking record...Read More

  • The benefits of geocoding in the federal government – an exclusive interview with Pitney Bowes Software’s Brian Perrotta
    By: , Tney Bowes Software

    From tagging photos with locations on Facebook to delivering targeted mobile ads, the consumer marketplace is rushing to embrace location intelligence and geocoding solutions...Read More

  • When Miles Merge: How American and US Airways Can Make a Runway Success
    By: , YaltyOne

    Fewer words will test the mettle of a loyalty plan operator than these: Merge 100 million frequent flyers, and do it without a hitch. That is the number of loyalty plan members...Read More

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  • Activision’s Ambassadors Increase Customer Engagement and Drive Frontline CX Support
    By: Mark Johnson,

     Few businesses have seen such a meteoric rise as the modern gaming industry. An industry that began with relatively humble beginnings in the late 1970s and early 1980s has...Read More

  • Beachbody Builds Fitness and Customer Loyalty Through Digital Customer Engagement
    By: PF Wilson,

    As the importance of health and wellness gains traction across our culture, Beachbody offers a customer experience that helps people transform their bodies in the comfort of...Read More

  • Wayfair Builds its Name on Seamless Customer Experiences
    By: Mark Johnson,

    Wayfair, founded in 2002 as CSN Stores, is a leading ecommerce retailer that specializes in home décor. As a storefront found exclusively online, the company places increased...Read More

  • Ryder Focuses on Customer Retention, Customer Loyalty
    By: ,

    For Rich Mohr, VP & Global Product Manager for Rental Operations at Ryder, customer retention is a critical piece of the customer loyalty puzzle. Mohr talked to Loyalty360...Read More

  • BJ’s Wholesale Club Drives Exclusive Customer Experiences through Emotional Connections and Strong Values
    By: Mark Johnson,

    Consumers shop at warehouse and wholesale clubs for a lot of reasons. They offer a great value proposition and big deals that are attractive to both bargain hunters and small...Read More

  • Celebrity Cruises Sees Customer Experience as the Foundation for Brand Advocacy
    By: Mark Johnson,

    For many, cruises are the ultimate in customer experience.  Luxurious accommodations, world-class dining, and incredible destination experiences are often the first things...Read More

  • BP Fuels Customer Loyalty through Simplicity, Personalization and Rewards for Everyday Spend
    By: Mark Johnson,

    Customer engagement is all about meeting and responding to consumer needs. The trick, however, is to not only understand what these needs are, but to also move rapidly enough to...Read More

  • Regal Keeps its Eye on the Brand Loyalty Big Picture
    By: Mark Johnson,

    Personalization is a key component of driving customer loyalty, especially in an entertainment industry that is built almost entirely on emotion. Regal Cinemas recently revamped...Read More

  • USA Futsal is Positioned to Win Brand Loyalty On and Off the Court
    By: Mark Johnson, Loyalty360,

    As a sport, Futsal presents an interesting challenge. Futsal is a fast-paced game that requires the skill, control and reflexes to pass accurately, cut sharply and shield...Read More

  • The Rise of the Single Brand Ecosystem in the Technology Sector
    By: Jared Kearney,

    Technology surrounds us these days both in our personal and professional lives. After all, our lives are framed by the technology we use. The all-seeing lenses, screens, and...Read More

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