Loyalty Today
Christopher & Banks Corporation Launches Multi-Channel Loyalty Program
By: Christopher & Banks Corporation
March 12
Christopher & Banks Corporation, a specialty retailer of women's clothing, is proud to announce the launch of its Friendship(TM) Rewards loyalty program across the Company's entire business of 800 plus retail locations and two e-commerce sites.
"Friendship(TM) Rewards allows us to offer a more valuable shopping experience for our customers, or better known to us as our 'friends,'" commented Lorna Nagler, President and CEO. "We have always had a strong, dedicated following of customers and this program was specifically designed to recognize and reward them for their loyalty."
This Week in Loyalty
Building Customer Driven Organizations from the Bottom Up
By: Connie Hill, Vera Centra, Inc.
March 08
Company executive leadership needs to wake up and support their customer marketing teams!
It’s no secret to marketers that today’s customers expect more from the companies they interact with. The explosion of social media and rapid growth of new communication channels illustrates how customers expect to be deeply involved in both the company and community dialogue that shapes the products and services they use. They expect their voices to be heard before their dollars are received.
Association News
By: Motorola
March 11
The Enterprise Mobility Solutions business of Motorola, Inc. (NYSE: MOT) today announced the successful completion of Project 25 (P25) interoperability testing using Project 25 Inter-RF Subsystem Interface (P25 ISSI) gateways to communicate between a Motorola ASTRO® 25 system and P25 systems from five other leading mission critical communications manufacturers, including PlantCML-EADS, Etherstack, Harris Corporation, PowerTrunk and Raytheon Company. These six industry leaders demonstrated another new milestone in interoperability with the successful testing of interoperable communications between the Motorola ISSI.1 Network Gateway and ISSI Gateways from the five other manufacturers.
THE PULSE
As the economy rebounds, which factor do you think is the most important driver of employee engagement?