As the economy rebounds, what factor is the most important driver of employee engagement?
We recently posed that question to our members and found that “career development opportunities” ranked first (27%), followed by work-life balance (23%), compensation (17%), seeing direct link between one’s job and the bottom line (13%) and trust in management (13%).
With employee satisfaction at historically low levels ---- a Conference Board survey of 5,000 households found that fewer than half of U.S. workers (45%) are satisfied with their jobs, the lowest level since record-keeping began 22 years ago ---- employers need to take a good hard look at what they are doing to re-engage their employees and stop them from walking out the door. That’s right, 60% of employees intend to leave their firms as the economy improves this year, and an additional 27% are networking or have updated their résumés, according to a late 2009 survey of 904 workers in North America by advisory firm Right Management.
While money is important (we all need to pay our bills, etc) cash is not king when it comes to engaging employees. Career development, work-life balance ---- these types of motivators will pay rewards far greater than cash.
Are you currently using social media to communicate with your customers?
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