State of the Industry: Tom Koeppen
By: Tom Koeppen, Consultant-DataCo
August 26
Loyalty 360! Loyalty Déjà vu! Loyalty Boomerang!
All three depict an image…all encompassing, looking back, coming back around! These words also portend the key to profitable success in the post “credit crunch” credit card marketplace…LOYAL CUSTOMERS.
The credit crunch has created a world of opportunity to retain existing and create new Loyal Customers.
But, in order to “do it right”, we have to “Boomerang, Déjà vu, 360”.. look back and go way back …because as George Santayana proclaimed, “Those who do not learn from history are doomed to repeat it”……so let’s start with some history, hopefully learn from it and then not repeat it!
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