The credit crunch has created a world of opportunity to retain existing and create new Loyal Customers.
But, in order to “do it right”, we have to “Boomerang, Déjà vu, 360”.. look back and go way back …because as George Santayana proclaimed, “Those who do not learn from history are doomed to repeat it”……so let’s start with some history, hopefully learn from it and then not repeat it!
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Couponing, a strategy to build loyal customers?
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