State of the Industry: Greg Hogue
By: Greg Hogue-Acxiom Travel Executive and U.S. Travel Association Board Member
September 16
Increasing Traveler Loyalty Through Interactive Marketing Rooted Insight
Maintaining a relationship with travel customers in today’s business and marketing environment is a challenge, especially as consumers change their habits and preferences based on economic conditions. Consumers are bombarded with many messages regarding travel choices from television, cable, print, magazines, text, mobile, email, internet, call centers and face-to-face interactions. Delivering the right message to the right consumer over the right channels has never been more important. However, before you can deliver the right message, you need a comprehensive view of who your customers are, what their preferences are, and how they behave during the purchase process.
Marketers that have a keen awareness of how insight drives value in marketing campaigns will reap the rewards of a successful loyalty program. It’s a message I believe in which is why I’m looking forward the US Travel Association’s Marketing Outlook Forum next month in Little Rock, Arkansas. In conjunction with that event, we’re planning a special session where marketers will learn how to increase traveler loyalty through relevant interactive marketing.
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