Blog
State of the Industry: Loylogic
By: Beccy Turner, Loylogic, Inc
October 27
How to Increase Global Engagement
Why Engage Globally?
Many companies have global loyalty programs reaching out to members from 50 or more countries. For a significant number of these programs, the core market is the local market, and therefore measures to increase engagement are often targeted towards local customers.
State of the Industry: Michael Hemsey
By: Michael Hemsey, Kobie Marketing
October 21
While it is tempting to claim that the recession has been tough on many in our industry, the fact is that the recession, based on Economics 101, has also been just. What do economics have to do with it? Bob Garfield, author of “The Chaos Scenario,” explains: “Twitter, Facebook and YouTube have altered human behavior on a grand scale. Two and a half years ago, Google paid $1.65 billion for YouTube.
State of the Industry: Sarah Phelps
By: Sarah Phelps
October 05
How loyalty is different in Europe and why.
We are so much like our European neighbors in so many ways. Countless examples exist of practices that started there and ended here and vice versa. But when it comes to loyalty programs, things are very different. While in the US there is a balance of programs sponsored by banks, by travel companies and by retailers; each European market has a unique landscape. First Annapolis conducted a survey of loyalty programs in the United Kingdom, Germany and France and found some intriguing distinctions. Next week’s State of the Industry will explore these differences and some potential underlying drivers. As the US market evolves to become more debit-centric, these European programs may provide useful guidance to US program managers as they consider the evolution of their own programs.
State of the Industry: Karen Webster
By: Karen Webster
September 21
Loyalty…The Social Way
Social is to strategy what the internet was to commerce back in the early part of this century – a new way to reduce costs and increase revenue by improving and enhancing the ways in which company and customer interact. For this reason, as we enter the prime of the 2010 strategic planning session, I’ll wager that 100% of companies large and small have identified “social” as one of their top 3 strategic priorities.
State of the Industry: Greg Hogue
By: Greg Hogue-Acxiom Travel Executive and U.S. Travel Association Board Member
September 16
Increasing Traveler Loyalty Through Interactive Marketing Rooted Insight
Maintaining a relationship with travel customers in today’s business and marketing environment is a challenge, especially as consumers change their habits and preferences based on economic conditions. Consumers are bombarded with many messages regarding travel choices from television, cable, print, magazines, text, mobile, email, internet, call centers and face-to-face interactions. Delivering the right message to the right consumer over the right channels has never been more important. However, before you can deliver the right message, you need a comprehensive view of who your customers are, what their preferences are, and how they behave during the purchase process.
Next PageAs the economy rebounds, which factor do you think is the most important driver of employee engagement?