Airlines are trying to influence behavior, create engagement and provide an active channel for communication and feedback. Twitter allows this to happen because the short tweets are being shown to be an effective communication tool -- airlines can tweet updates and respond in real-time to passenger feedback.
Continue ReadingI am special! You are special! And so it goes in what I call our contemporary “Age of Entitlement.” Everyone has been made to feel special. We see it in the daily behaviors of ourselves and others, and it shapes our expectations. It becomes noticeable in the form of our social experiences as shaped by the rewards and entitlements that we earn and consume as part of our daily lives. Whether it’s the flight earned using frequent flyer miles, the exclusive shopping invitations, the free latte…whatever it is, it’s the accompanying emotional attachment and psychological validation we feel we have earned that makes us unique. This is especially true in an overtly commodity-driven world. The end result can shape the consumer into an entitlement monster.
Continue ReadingAt a time when retailers struggle to retain and attract key segments of their shopping audiences, customer loyalty management, practiced as a strategic element of their business plans, can drive sustainability and differentiation into the enterprise. One mistake many retailers make: Viewing loyalty programs as a short-term source of brand buzz to jumpstart sales and lessen the pain of the tough economic climate.
Continue ReadingThe Daily Dealer May be on to Something
Groupon’s just announced move into “Groupon Groceries” is a strategic move to remedy these issues and position itself as a try value-add for businesses. Groupon Groceries works like regular Groupon but with a special twist – loyalty cards.
Continue ReadingPick up the Wall Street Journal on any given day and you’re likely to see a story or two about a new social media technology that’s raising millions of VC dollars. And then there’s number of unsolicited inquiries I receive weekly wanting to know if any new loyalty/engagement/media entity is in need of capital or looking to be bought out.
Continue ReadingAn introduction to the QR Code and its many possibilities
Today’s consumers are flooded with more than 5,000 marketing messages daily; the opportunity to transform what may have been a 3-second interaction with an ad, text or other marketing message into a proactive, permission-based interaction with the brand, which could last a couple of minutes, is extremely valuable.
Continue ReadingAs a consumer, what is your preferred in store payment method?
