Association News

CEO of Loyalty 360 to Present “Focus on Voice of the Customer to Drive Bottom Line Results”

(Cincinnati, OH)  September 10, 2010 -- Mark Johnson, CEO of Loyalty 360 – The Loyalty Marketer’s Association, will be a featured speaker at The Motivation Show 2010, October 12-14 in Chicago.  A thought-leader in customer loyalty issues, Johnson will present “Focus on Voice of the Customer to Drive Bottom Line Results.”

“Brands that engage in a true Voice of the Customer approach within their loyalty, engagement and customer experience initiatives will continue to increase their market share, profitability and brand equity,” says Johnson.  “Voice of the Customer is more than a marketing program or branding initiative.  It is a mindset that is ingrained in the culture of today’s most successful brands.”

Highlighting best-practice examples, up-to-date research, and the latest technologies, Johnson will teach attendees how to:

• Overcome challenges inherent in adopting a Voice of the Customer mindset
• Ensure that a Voice of the Customer mindset transcends all consumer touchpoints
• Turn marketing strategies from “inside out” to “outside in”
• Use Voice of the Customer to align employees directly with corporate goals
• Adopt the social media tools and technologies that will support their Voice of the Customer approach
• Measure the effectiveness of their Voice of the Customer efforts

Mark Johnson is CEO of Loyalty 360 – The Loyalty Marketer’s Association (www.loyalty360.org), the only organization that addresses the full spectrum of both customer and employee loyalty issues.  An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities.  For additional insights, Johnson can be reached directly at Markjohnson@loyalty360.org.