CINCINNATI, OH. September 10, 2010. Loyalty 360 – The Loyalty Marketer’s Association today announced a new relationship with Wyndham Hotel Group, the world’s largest hotel company with nearly 7,200 hotels under 12 brands, to share expert insights and best practices for creating customer loyalty programs that drive strategic business results.
With a presence in more than 65 countries around the world, Wyndham Hotel Group is a leading global provider of lodging accommodations with hotels ranging from economy and midscale to the upper upscale, resort and extended stay segments.
Wyndham Rewards, the company’s loyalty program, is the largest in the lodging industry based on the number of participating brand and hotels, and currently has more than 8 million active members.
“While points programs have been around for a while, from a strategic marketing perspective building true loyalty based on a total customer experience is still relatively new and a burgeoning area for the lodging industry,” says Robin Korman, Wyndham Hotel Group Senior Vice President, Loyalty & Strategic Partnerships. “Like Loyalty 360, we are passionate about what loyalty can do for business and we look forward to not only sharing our best practices but learning about new and innovative ideas from our peers and marketers in other industries.”
“Partnering with Wyndham Hotel Group—- a true leader in loyalty marketing——will help us give our members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and build stronger relationships with them,” says Mark Johnson, CEO of Loyalty 360. “We look forward to working with Robin and the Wyndham Rewards team to help bring ‘loyalty’ to the next level.”
About Loyalty 360 – The Loyalty Marketer’s Association
Loyalty 360 – The Loyalty Marketer’s Association is the only organization that addresses the full spectrum of both customer and employee loyalty issues. An unbiased, market driven clearinghouse and think-tank for loyalty and engagement opportunities, insights, and responses, Loyalty 360 is the source business leaders trust for industry metrics, market driven research, actionable case studies, and networking opportunities. For more information, visit www.loyalty360.org.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide family of companies (NYSE: WYN), encompasses nearly 7,200 hotels and approximately 607,000 rooms under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate® by Wyndham, Baymont Inn & Suites®, Microtel Inns & Suites®, Hawthorn Suites® by Wyndham, TRYP by Wyndham, Howard Johnson®, Travelodge® and Knights Inn®.
All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by our affiliate or through a joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com.