Vesdia racks up revenues with rewards
By: Atlanta Business Chronicle
January 24
Vesdia matches card companies such as SunTrust Banks Inc. and Citi with merchants ranging from Macy’s to Lowe’s to AMC Theatres to online stores, offering ways for consumers to earn more reward points with each credit card purchase.
“We run consumer rewards programs that help influence shopping behavior for financial institutions, airlines and hospitality-related companies,” he said. “Even with the headwind of reduced spending per account in our business, we doubled the size of our business. More banks, airlines and hospitality companies have stood back and said, ‘Hey, we want to add these merchant-funded rewards programs to our existing programs.’ ”
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