Association News
Visa Extends FIFA-Themed Marketing Campaign to Global Audience
By: Visa
March 10
Visa Inc., a FIFA partner and the preferred card of the 2010 FIFA World Cup™, today announced an extension of its first-ever global FIFA-themed marketing campaign – Go Fans. The global campaign, which originally debuted in Latin America in 2009, includes television, print and out-of-home advertisements, usage promotions, experiential offers for cardholders and merchant discounts. Go Fans was developed to connect with football fans worldwide to drive preference for and usage of Visa products, promote Visa’s association with the 2010 FIFA World Cup South Africa™ and reinforce the ways in which Visa enhances the fan’s FIFA World Cup™ experience. Today, 78 markets throughout the world are activating Visa FIFA-themed marketing programs with over 200 clients.
Utilizing the flexibility of the More people go with Visa campaign, advertising creative from the Go Fans campaign will be customized and will appear in 30 markets around the world to strengthen the campaign’s relevance in those regions. In addition to Go Fans, customized advertising extensions of the campaign will utilize Go Football and Go [Country] (e.g. Go Brazil) taglines.
Utilizing the flexibility of the More people go with Visa campaign, advertising creative from the Go Fans campaign will be customized and will appear in 30 markets around the world to strengthen the campaign’s relevance in those regions. In addition to Go Fans, customized advertising extensions of the campaign will utilize Go Football and Go [Country] (e.g. Go Brazil) taglines.
Allegiance, Inc. Awarded Highest CRM Magazine Service Award for Enterprise Feedback Management
By: Allegiance, Inc.
March 10
Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) and feedback management solutions, today announced that it has received the 2010 Service Leader Award for Enterprise Feedback Management (EFM) by CRM Magazine , the industry’s leading publication. This marks the second year in a row that Allegiance has been chosen for the highest award, which is determined through an extensive three-month process and proprietary rating formula that involves industry analysts, financial and corporate information, product and functionality assessments, and scores reflecting customer satisfaction.
Allegiance was recognized as leading the competition in its ability to
TSYS Champions Prepaid Development in Brazil and India
By: TSYS
March 10
As patron and founder member of the Prepaid International Forum (PIF), TSYS today reported the increasing momentum of the PIF Brazil and India chapters following the successful engagement of members from both chapters via live video conference, marking the first formal exchange on prepaid best practices, legislation and business models between Brazil and India.
Launched in April 2009, the PIF Brazil chapter brings together a diverse member base including payment schemes, issuers, law firms, consultants and distributors, whose key objective is to work together in order to actively develop the prepaid market. The PIF India chapter, launched in August 2009, also has a broad member base drawn from public sector, private sector and multinational banks in addition to global and national payment schemes.
Groupe Aeroplan Inc. Reports 2009 Year-end and Fourth Quarter Results
By: Groupe Aeroplan
March 10
Global leader in loyalty management demonstrates resiliency during recessionary times
Groupe Aeroplan Inc., today reported its 2009 year-end and fourth quarter results.
2009 Operating Highlights
- Consolidated gross billings in line with management's guidance
- Further enhancement of coalition programs in Canada and the UK:
- Added a number of new retail and travel partners to the Aeroplan program and expanded Sobeys partnership in British Columbia
- Launched multi-year partnership with Homebase, the UK's largest home improvement retailer and redemption offering with Expedia.co.uk, the UK's largest online travel agent
- Increased engagement with Sainsbury's through 'coupon at till' scheme and greater Nectar incentives
- Execution of international expansion plans including the acquisition of loyalty marketing services provider Carlson Marketing and the launch of Nectar Italia
"Our 2009 results, which are in line with our guidance, highlighted the resiliency of our business model," said Rupert Duchesne, President and Chief Executive Officer. "During one of the toughest economic periods in recent history, Groupe Aeroplan had a remarkable performance. In addition to navigating through the recession, we continued to focus on strategic and operational execution and enhance our position for future growth. Over the last twelve months, we have successfully transformed the business to become a global leader in loyalty management with a substantially diversified revenue base and geographical reach into many G20 countries."
"In 2010, we plan to invest in our core businesses, complete the strategic integration of Carlson Marketing and leverage our capabilities across the company," added Duchesne. "At the same time, we will continue to look at greenfield projects similar to Nectar Italia, the expansion of LMG Insight and Communication, small tuck-in acquisitions and minority investments in frequent flyer programs. These initiatives give us the opportunity to earn significant returns for our shareholders for a relatively small investment."
Physicians Mutual Expands Acxiom Agreement, Unifies Customer and Prospect Marketing Database
By: Acxiom Corporation
March 05
National health and life insurer Physicians Mutual is increasing its emphasis on customer acquisition through added consumer insights from its long-term marketing database provider, Acxiom(R) Corporation .
Under a new multi-year agreement, Acxiom will continue managing Physicians Mutual's customer marketing database and will also begin managing the company's customer prospect database. The insurer's new combined marketing universe will be enhanced with Acxiom's InfoBase-X(R), the largest collection of U.S. consumer information available in one source. This will establish a unique platform to create deeper insights into existing customers to use in formulating strategies for new customer acquisition.
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