Association News
Physicians Mutual Expands Acxiom Agreement, Unifies Customer and Prospect Marketing Database
By: Acxiom Corporation
March 05
National health and life insurer Physicians Mutual is increasing its emphasis on customer acquisition through added consumer insights from its long-term marketing database provider, Acxiom(R) Corporation .
Under a new multi-year agreement, Acxiom will continue managing Physicians Mutual's customer marketing database and will also begin managing the company's customer prospect database. The insurer's new combined marketing universe will be enhanced with Acxiom's InfoBase-X(R), the largest collection of U.S. consumer information available in one source. This will establish a unique platform to create deeper insights into existing customers to use in formulating strategies for new customer acquisition.
By: AmericanAirlines®
March 04
American Airlines announced today that AAdvantage® members can earn more miles than ever before with the newly enhanced AAdvantage eShoppingSM mall. Leading retailers have joined together with the AAdvantage eShopping mall to offer more ways to earn miles. The ability to purchase gift cards, as well as access to special deals and optimized shopping features, are among the enhancements. Additionally, for the first time, AAdvantage members can earn miles with participating AAdvantage eShopping retailers in actual “brick-and-mortar” stores – not just online.
Groupe Aeroplan Lands Loyalty Thought Leader
By: Groupe Aeroplan Inc.
March 03
Groupe Aeroplan Inc.announced the addition of a renowned loyalty thought leader to its executive management team with the appointment of Rick Ferguson, the former Editorial Director of the loyalty publication COLLOQUY. Effective immediately, Ferguson, in his new role as Vice President, Knowledge Development, will assume overall direction for the dissemination of loyalty marketing thought-leadership, research and best practices.
Loyalty360 stands by its members: To launch upgraded website May 2010
By: Loyalty 360
March 03
In fulfilling its mission to actively listen to and engage its members, Loyalty 360 is overhauling its website to include the more robust features and functionality its members need and want. The Cincinnati-based loyalty marketing association has selected Digital Peabody/Unleaded Software to create the new website which is scheduled to launch in May 2010.
RAZR Marketing Adds Talent To Support Continual Growth
By: RAZR Marketing
March 03
After exponential growth in 2009, RAZR looks to double its business in 2010. In support of its clients, RAZR Marketing is excited to announce an organizational change and the addition of new leadership talent.
Paul Kelzer will now lead product development and operations. Kelzer’s responsibilities now include the management of RAZR’s loyalty and rewards platform (RAZRewards), RAZR BizApps, call center operations and other fulfillment solutions. Paul’s extensive product development and operation background will be critical to RAZR’s success as it expands its offerings.
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