As President and CEO of Loyalty 360, Mark is committed to bringing loyalty to the forefront as a critical marketing strategy. To further this goal, he has created an unbiased, market-driven clearinghouse and think tank through which users and loyalty providers can interact and collaborate with. His finger on the pulse of what’s happening in loyalty, Mark is driven to give members the expert insight and guidance they need to develop strategies and implement programs that effectively engage their customers and employees and build stronger relationships with them.
Mark has significant experience in selling, designing and administering prepaid, loyalty/CRM programs, as well as data-driven marketing communication programs. He received his start in loyalty program design while at Fifth Third Bank in Cincinnati, OH where he developed the bank’s open (merchant-based gift card) and closed (MasterCard) system stored value programs (Premiere Issue).
Following, Mark was Vice President of Product Development at Stored Value Systems. Through efforts, SVS designed the gift card mall product and wrote its first comprehensive market evaluation on loyalty. He was also responsible for the recommendation to acquire the assets of DataMark Technologies and their loyalty processing clients. At Size Technologies, Mark sold loyalty and CRM programs to Alliance Data Systems (Dynamic Value), Carlson Marketing Group (Gold Points Replacement), National Processing Company/Bank of America, Blackhawk Marketing/Safeway and First Data Resources.
Mark has his undergraduate degree in mass communications (media management) from Miami University, an M.B.A from the University of Cincinnati, and is currently pursuing an M.B.A. in Business Information — Statistics from Xavier University. A recognized thought leader in loyalty marketing, Mark shares his expert insights with media worldwide. He is a regular contributor to Hotel Executive and has been featured in FoxBusiness, NBC News, ABC News, New York Times, Washington Post, 1to1 Magazine, MarketingSherpa, CRM Magazine and The PrePaid Press.
With over 22 years’ experience, Erin Raese, a customer loyalty expert, has assisted organizations of all kinds in driving long-term customer loyalty, through strategy, technology, partnership, communications, analytics and traditional loyalty programs. While her expertise runs the spectrum, Raese has spent a significant part of her career building cross industry strategic partnerships and alliances for clients, maintaining relationships with key decision makers in B2C industries – FI’s, Retail, Hospitality. As COO of Loyalty 360, the Loyalty Marketers Association, Raese sits in the center of the loyalty marketplace, seeing the newest trends and technology first. This perspective allows Raese and the Loyalty 360 team to assist organizations solve their customer retention needs. Prior to Loyalty 360, Raese held executive positions with Cartera Commerce and SHCDirect, where she was responsible for sales, client loyalty strategy and development of loyalty strategy enhancements (e.g. partnership and coalition-type initiatives). Prior, Raese held a number of key marketing management positions with Hyatt Hotels & Resorts, American Trans Air, Arlington Race Track, Sunterra Resorts where she was responsible for design and development of customer relationship building strategies and initiatives.
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