The State of Phygital CX Today and How to Stay Ahead of the Curve

Physical and Digital Customer Experience Today and How to Optimize for Tomorrow   The intersection of digital and physical experiences seemed novel just a few years ago. Today, phygital interactions are less about novelty and more about meeting customers’ baseline expectations in the most seamless way possible.  Lenati was interviewed for a recent report by Forrester Research, which digs into some of the best “Bits and Mortar&rdquo....

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