Blunt the Blockers It’s Time to Shift Digital Dollars from Display to Loyalty and CRM

Nearly a quarter of all US internet users are now active ad blockers. According to a recent PageFair/Adobe survey, 45 million Americans don't want to see your ads - or at least don't like the way you are targeting them with personal information. The adoption rate is even higher in Canada, Europe and Asia. What's worse, a recent Fractl and Moz study indicated that an astounding 63% of Millennial internet users in the US have installed an ad blocker. What's going on....

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