Qubit Upgrade Targets Relevant and Personalized Customer Experience

Understanding, segmenting, and targeting online customers presents an ongoing challenge for marketers. Qubit, a pioneer in delivering data-first customer experiences, this week launched a comprehensive upgrade to its premium digital experience management platform that promises to mark a major evolution in the way marketers understand, segment, and target online customers.

“The movements of the omnichannel consumer have never been more fluid,” Qubit CEO Graham Cooke told Loyalty360. “As people’s purchasing and browsing patterns or preferences evolve, so do the segments to which they belong, which makes driving relevant and personalized customer experiences even more challenging. This is what this launch is all about and technologies such as Adaptive Targeting are built to address these issues head-on.”

Due to a challenging ecommerce landscape where customers expect increasingly better experiences, exceeding expectations has become business-critical. The new version of Qubit’s DXM platform will enable companies in any industry to put customer insights to work faster and more effectively.

The new capabilities are designed to bring a new level of speed, ease, and abilities to companies looking to achieve data-driven personalization.

For example, brands will be able to use the new Adaptive Targeting feature to view and incorporate updates to customer segments automatically in real-time with every new online event to drive hyper-relevant engagement. Adaptive Targeting will work in tandem with the new Visitor Cloud Data Exchange (VCDX): A collection of services helping marketers unlock and integrate their customer data faster and more easily so they can put it to work driving greater competitive advantage.

What’s more, this comprehensive upgrade to Qubit’s premium digital experience management platform allows marketers to achieve end-to-end customer experience delivery from data collection, through reporting and analysis, all the way to actioning in one easy integrated workflow without finding themselves stranded in a data silo.

Adaptive Targeting will help companies operationalize and activate their customer data in ways that have previously proven difficult. Individual customers are transient. Their needs, desires and tastes can change fast. Marketers can often find that what they know of their customers at any one time can be meaningless 10 minutes later when a customer has changed direction.

The Adaptive Targeting segmentation technology takes into account new insights as they are observed or gathered from a variety of data sources. Adaptive Targeting automatically adjusts and updates segments to reflect these changes in visitor behavior or preferences, thus ensuring hyper-relevant customer engagement at all times.

Qubit also launched Abandonment Recovery and Customer Preferences to add to its growing portfolio of out-of-the-box experience management solutions that already includes Social Proof, Product Recommendations, Merchandising and Landing Page Optimization.

The platform upgrade represents Qubit’s first move since Goldman Sachs led on the company’s $40m Series C in February. Accel, Salesforce Ventures and Sapphire Ventures also participated in the fundraising which reflected the rapid evolution of Qubit’s customer data platform.

Underwear fashion brand Jockey International Inc. is among the Qubit clients that are already benefiting from the new Qubit platform in helping drive superlative experiences for customers.

“My team is very excited about Adaptive Targeting and in particular its ‘segments’ functionality,” Tim McCue, VP of Ecommerce at Jockey International Inc., said. “Actioning our segments is now easier than ever because of the integrated nature of Qubit’s platform. By identifying these segments we’re personalizing complete user journeys and building stronger relationships as our customers’ needs evolve.”

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