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Loyalty Management View All
  • Six Ways to Decrease Liability in Loyalty Programs
    Loyalty programs are becoming increasingly relevant as businesses evolve to meet the demands of today’s consumer. The one thing all brands should keep in mind with loyalty programs is points liability—redeemable member points that...
  • Loyalty Just For Me: How Big Data is Shaping Tomorrow’s Loyalty Programs
    This column is part 3 in a series. See part 1 here, and part 2 See More
  • Strong Record of Stability Drives Brand Loyalty at PeoplesBank
    Established in 1885, PeoplesBank is a leader in innovation, corporate responsibility, environmental sustainability, customer experience, and employee engagement. PeoplesBank is based in Holyoke, Massachusetts and operates 19 offices...
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Extinction or Evolution

August 09, 2016

Intuit

July 11, 2016

Loyalty In The Palm Of Your Hand

July 08, 2016

The l yalty pulse View All
What is the most important way you differentiate your loyalty program from your competitors?
 
 
 
 
 
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    Loyalty Just For Me: How Big Data is Shaping Tomorrow’s Loyalty Programs

    Aug 10 2016

    This column is part 3 in a series. See part 1 here, and part 2 here.   Today’s consumers create vast amounts of data in their digital lives, through their online browsing and searches...
  • Extinction or Evolution, It’s Your Choice In Rapid Change

    Aug 01 2016

    Despite the transformation of industries over the last thirty years and despite the advent of digital, social and mobile, the majority of loyalty programs have not advanced.  Loyalty programs...
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    Loyalty in the Palm of Your Hand: Smartphones as the New Loyalty Platform

    Jul 07 2016

    Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow...
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