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Loyalty Management View All
  • Loyalty in the Palm of Your Hand: Smartphones as the New Loyalty Platform
    Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow to embrace the full set of capabilities afforded...
  • Keep it Personal: Scaling Individualized Customer Experiences
    As a company grows, it can be difficult to maintain a one-on-one, personal interaction with customers. Many companies choose to automate customer support to keep costs down as the company scales. But that kind of thinking can limit the long-term...
  • How Does Creative Lead to Loyalty?
    Despite the emotional nature of brand loyalty, if you ask most people how they made a specific purchase decision, they'll likely give you a very rational answer, even spelling out specific criteria they considered.  I might tell you I...
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Intuit

July 11, 2016

Loyalty In The Palm Of Your Hand

July 08, 2016

Stop Reacting and Start Designing

June 22, 2016

Preparing your People, Process and Technology for Next Generation Loyalty

June 09, 2016

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The l yalty pulse View All
What is the most important way you differentiate your loyalty program from your competitors?
 
 
 
 
 
FEATURED COLUMNIST
  • Avatar
    Ritesh Bhavnani: Information

    Jul 21 2016

    Smartphones are fundamentally disrupting traditional loyalty programs in big ways and small – and the impact of mobile on loyalty is nowhere near fully realized yet. Marketers have been slow...
  • Avatar
    Sarah Simon: Information

    Jul 20 2016

    It wasn’t long ago that talking about customer emotion in a business context earned eye rolls and chuckles. Now, companies increasingly appreciate the role that emotion plays in determining...
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