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Loyalty Management View All
  • Reaching Loyalty Marketing Nirvana through Rules-Based Programs
    Brand to consumer interactions are growing in complexity and as such the relationships consumers have with brands are deepening and consumer expectations are increasing.  These new dynamics have shifted the role of loyalty marketing from a...
  • Flipping the Script to Build Business-to-Business Customer Loyalty
    Overall customer satisfaction in the news today is often negative, and while that holds true across most sectors, the hospitality industry stands out with a generally high rate of satisfaction. Last summer, the American Customer Satisfaction Index...
  • How Not to Build Brand Loyalty: Rely on Chatbots
    Facebook is joining the ranks of Kik and Microsoft in attempting to generate literal conversation between automated technology and consumers via its chatbots for Facebook Messenger, which was recently announced at its much-discussed and widely...
showcased resources
Video / Podcasts

Next Generation Loyalty

April 11, 2016

Andrew George | Canadian Red Cross

April 11, 2016

Does Your Brand Have a Siri Helping to Drive Customer Service?

April 08, 2016

Will Marketing Kill CX?

April 08, 2016

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The l yalty pulse View All
What is the most important way you differentiate your loyalty program from your competitors?
  • Avatar
    Ritesh Bhavnani: Information

    Mar 15 2016

    Most loyalty programs were conceived decades ago and still largely follow traditional “earn and burn,” transactional, points-based program structures. However, new technologies (e.g...
  • Avatar
    Sarah Simon: Information

    Mar 01 2016

    It wasn’t long ago that talking about customer emotion in a business context earned eye rolls and chuckles. Now, companies increasingly appreciate the role that emotion plays in determining...
  • Avatar
    Nancy Porte: Information

    Dec 08 2015

    With the holiday spirit upon us, there is more emphasis on consumer behaviors and drivers. However, as we look towards 2016, I find myself thinking about the fact that at the end of each day, aren...
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    Naomi Kasolowsky: Information

    Dec 01 2015

    I can’t think of a single time in my career when an executive has thought it a great idea to do something twice just for the fun of it. Investing twice, building twice, recruiting twice are...