Loyalty Today
By: Annalisa Jacobs, Performance Forum and Sue Voyles, Logos Communications, Inc.
November 21
The demands of our new economy and opportunities to succeed will be much greater for business leaders who understand and foster a “people-led approach” in their organizations, according to a new study by the Forum for People Performance Management and Measurement.
The study, Leadership and the Performance of People in Organizations: Enriching Employees and Connecting People, points out that today’s leaders must take into account the erosion of trust in management over the last few years and the changes in a workforce that is using technology to form personal connections both beyond – and within – the workplace.
This Week in Loyalty
Merchant Networks and Critical Mass
By: Lars Holmquist, Vesdia
November 17
Merchant networks have become a very popular feature of the nation’s loyalty programs. All large credit card issuers have or soon will have a merchant network incorporated into their existing loyalty programs. The same is true for airline frequent flyer programs and several large debit card issuers. Even more remarkable than the growth of these networks generally is the proliferation of the online shopping mall. These simple merchant networks will soon be available as a link from virtually any website. The popularity of merchant networks, like any hot topic, is fueled by the perception that they are free or cheap, easy to implement, loved by consumers and will generate loyalty and significant revenues. This paper will examine these issues and the importance of critical mass and velocity in driving merchant network performance.
Association News
Sainsburys Coupons At Till Roll Out Nectar Points Offers
By: Megan Ratcliffe, Groupe Aeroplan and Rowena Denham, Fishburn Hedges
November 19
Nectar, the coalition loyalty programme and its sister company LMG Insight & Communication (I&C), both owned and operated by Groupe Aeroplan, are working closely with Sainsbury’s on its continued roll out of its new Coupon at Till scheme. From this month, shoppers started receiving Nectar bonus point offers as well as the money off coupons at till. The campaign includes double Nectar Points for millions of shoppers throughout the month.
THE PULSE
Does the perception of a green product, service, brand or corporate commitment increase your loyalty or engagement to that brand?
Facebook Friends Help Audi With Design Challenge
Getting Social: Why All Travel Professionals Need to Use Social Media
Webinar: ReadyLift Loyalty, First Data
November 19, 2009
Russia & CEE Customer Loyalty Summit
December 01, 2009 - December 02, 2009